Head of Membership

The Head of Membership is responsible for leading on all aspects of membership activity at bbodance. The role is tasked with growing, nurturing and inspiring the bbodance membership nationally and internationally.

The Head of Membership will contribute to driving communications with all stakeholders and target audiences, nationally and internationally, combined with the promotion of existing events and assisting in the development of future events on a national and international basis.

The Head of Membership will be responsible for recruitment, retention and engagement strategies for the membership, focussing on the development and delivery of events, products and services which offer bbodance Teaching and Student Members the support they need from their membership organisation.

Key Responsibilities

Senior Management Committee (SMC):

• a. Active participation in the functioning of the Senior Management Committee (SMC) that advises the CEO
• b. Liaise regularly with the CEO, Artistic Director and key colleagues who will support the role
• c. Establishment of relevant KPIs with reference to the organisational strategy and charitable objectives relating to membership
• d. Production of an annual action plan for the forthcoming 12 months and ensuring SMC are pre warned and actively consider forthcoming events in a timely manner.
• e. Identifying risks and opportunities relating to membership in particular and strategy overall
• f. Provide input for the annual budget preparation and the monitoring and controlling of relevant income and expenditure
• g. Identification of significant risks to the organisation and opportunities on an ongoing basis
• h. Help to facilitate communication with and development of the Australasian branches, working alongside Branch Representatives where appropriate
• i. Contribution to and maintenance of the bbodance year planner
• j. Consideration of new revenue streams that are available to bbodance
• k. Briefing SMC with regular progress reports on applicable areas and updates for the broader team
• l. Represent the organisation appropriately at all times, respecting its rich heritage and ensuring all communication is of a high quality
• m. To undertake any additional responsibilities as required by the CEO

Membership:

• a. Develop strategy for active liaison with the membership
• b. Ensure the membership offering is current, relevant and as supportive as possible for all members, identifying potential membership benefits that will retain and grow membership.
• c. Develop and maintain systems for membership with a focus on engagement, conversion, retention, renewal and registrant integrity.
• d. Work to develop and manage the membership CRM system and members area of the website.
• e. Manage membership recruitment and pipeline, responding to/directing queries and identifying potential members.
• f. Lead Regional activity including online options for overseas members, fulfilling a regular membership meeting cycle.
• g. Designing and administering surveys and focus groups as necessary
• h. Community management (fostering two-way conversations with audiences/supporters)
• i. Assist in recruitment of students for Teaching Qualification courses

Alumni:

• a. Coordinate and lead on an alumni strategy
• b. Develop events and offerings that engage the alumni

Marketing:

• a. Work closely with the Marketing & Business Development Coordinator on communication strategy and marketing campaigns relating to membership and relevant events which improve the profile of the organisation
• b. Ensure the successful promotion of events which benefit the membership
• c. Develop and lead campaigns to boost membership numbers and revenue
• d. Contribute to communications such as e-news, the website and social media
• e. Digital marketing practices including email marketing tools to create, schedule, and tailor campaigns for a variety of people and purposes.

Events:

• a. Oversee a programme of competitions and events to celebrate the membership – working closely with the Events & Participation Manager and Marketing & Business Development Coordinator to ensure these dovetail with existing events and coms
• b. Ensure all membership related events achieve financial aims to ensure a positive contribution to bbodance’s reserves in the long term
• c. Source suitable venues for membership events/ regional meetings
• d. Actively seek and consider Trade shows, exhibitions and events where potential new members can be accessed
• e. Actively promote CPD to Teachers, instilling the related values in all communications
• Regional activity:
• a. Coordination and chairing of regional meetings
• b. Develop a regional strategy to dovetail with Communications, Membership events strategy and consider the role of the regional reps.
• c. Establishment of a network of relevant contacts and “partnerships” and initiatives that support the bbodance’s regional development ambitions and financial goals

Exams:

• a. Support the Exams team in actively promoting exams
• b. Liaise with the Exams team as appropriate to support Teaching members as necessary

General:

The Head of Membership must have a passion for dance and supporting dance teachers as well as a commitment to working in an extremely dedicated team to support the teachers and students who form the membership of the organisation.

The role requires strong communication skills, honesty, integrity and a ‘can do’ attitude.

For full details of the role, please see the Job Description and Person Specification at https://www.bbo.dance/job-vacancies